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Privacy Policy

Last Updated: January 2025

GAUGE ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App") and related services.

1. Information We Collect

1.1 Information You Provide

We collect information that you provide directly to us, including:

• Account Information: Name, email address, and profile information
• Body Measurements: Height, weight, chest, waist, inseam, neck, sleeve, shoulder measurements, and preferred fit preferences
• Style Preferences: Style preferences, favorite occasions, and fashion preferences
• Wardrobe Information: Photos and descriptions of clothing items you add to your closet
• Photos: Images of clothing items, outfits, or yourself that you upload for style analysis
• Payment Information: Payment details processed through Apple App Store (we do not store your payment information directly)

1.2 Automatically Collected Information

When you use our App, we automatically collect certain information, including:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Data: How you interact with the App, features used, time spent, and frequency of use
• Log Data: IP address, access times, app crashes, and performance data
• Location Data: General location information (if you grant permission) to provide location-based features

1.3 Third-Party Information

We may receive information from third-party services, including:

• App Store: Subscription status and purchase information from Apple App Store
• Analytics Services: Aggregated usage and performance data

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process your style check requests and provide AI-powered recommendations
• Generate personalized size recommendations based on your measurements
• Build and suggest outfits based on your wardrobe and preferences
• Process payments and manage subscriptions
• Send you service-related communications, updates, and support
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our Terms of Service

3. AI and Third-Party Services

3.1 AI Processing

We use Anthropic's Claude AI to analyze your photos and provide style recommendations. When you upload photos, they are:

• Compressed and optimized before transmission
• Sent to Anthropic's secure API for analysis
• Processed according to Anthropic's privacy policy and data handling practices
• Not used to train AI models without your explicit consent

3.2 Affiliate Links

We may provide affiliate links to retailers (Amazon, Nordstrom, J.Crew, Bonobos, etc.). Clicking these links may result in cookies being set by these third parties. We do not control these third-party cookies or tracking technologies.

4. Data Storage and Security

4.1 Data Storage

Your data is stored:

• Locally: On your device using secure local storage (AsyncStorage)
• Cloud: We may use cloud storage services to sync your data across devices (if you enable this feature)

4.2 Security Measures

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our App (e.g., cloud storage, analytics, payment processing)
• AI Services: With Anthropic for AI processing (as described in Section 3.1)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to users)
• With Your Consent: When you explicitly authorize us to share your information

6. Your Rights and Choices

6.1 Access and Correction

You can access and update your personal information directly in the App settings. You can:

• View and edit your profile information
• Update your measurements and preferences
• Manage your wardrobe items
• View and delete your check history

6.2 Data Deletion

You can request deletion of your account and associated data by:

• Using the "Delete Account" feature in App settings, or
• Contacting us at privacy@gaugestyle.app

We will delete your data within 30 days of your request, except where we are required to retain it for legal purposes.

6.3 Opt-Out Options

You can:

• Disable location services in your device settings
• Disable push notifications in App settings
• Cancel your subscription through Apple App Store

7. Children's Privacy

Our App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected information from a child under 13, we will delete such information promptly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our App, you consent to the transfer of your information to these countries.

9. California Privacy Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the categories and specific pieces of personal information we collect, use, and disclose
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of personal information (we do not sell your information)
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at privacy@gaugestyle.app.

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing of your data

To exercise these rights, contact us at privacy@gaugestyle.app.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy in the App
• Updating the "Last Updated" date
• Sending you a notification (for significant changes)

Your continued use of the App after such changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@gaugestyle.app
• Support: support@gaugestyle.app

Data Controller: GAUGE
For questions about data processing, please contact us at the email addresses above.